Some Christmas magic is better left unseen
25 letters. One Christmas adventure. A whole world waiting to be discovered.
Meet Alfie, the invisible Christmas elf from Sweden. Every December, he secretly moves into a family’s home and leaves a new letter each day filled with stories, clues, mischief and curious characters.
You never see him. But you know he was here.
Don’t just find the elf. Become part of his story.
The Elf Letters is more than a series of Christmas pranks.
Through Alfie’s letters, children step into a continuing story filled with mysteries, little missions, strange traditions and wonderfully peculiar friends.
No doll is needed. The children imagine Alfie for themselves while his letters and the curious things happening around the house make his world feel real.
Magic for children. Manageable for parents.
Some days Alfie leaves behind a clue, prank or activity. Other days, the letter and the story are enough.
The included Tips & Tricks show simple ways to bring each letter to life, often using things you already have at home.
The story is big. The setup doesn’t have to be.
Three Christmases. Three different adventures.
Year One – The Magic Begins
Meet Alfie and discover his world.
Year Two – Alfie Returns
Familiar friends, new mysteries and a completely new adventure.
Year Three – One Final Christmas
Alfie’s world grows bigger before his story reaches a very special ending.
3 years · 75 letters · One magical world
Looking for the
Swedish version?
The original Nissebrev Julkalender is also available in Swedish, with 24 letters for December 1–24. Perfect for Swedish families living abroad or families who want to keep Swedish Christmas traditions and language alive.
Meet Alfie’s wonderfully peculiar friends
Grumblehat, Mumbleglum, Marshmane, Thistlefluff and many others appear throughout the adventures.
Children meet them little by little through the letters and if curiosity gets the better of them, you can discover what Alfie’s friends look like here.
Born in Sweden in 2018
The first Elf Letters were written for Malin's own children in Sweden in 2018. Since then, Alfie and his friends have become part of Christmas in many thousands of homes across the Nordic countries.
Now their adventure is travelling further.
Original stories. Genuinely written. Never AI-generated.