Hi, I’m Malin I have always been a creator and storyteller. When my two boys were little, stories became a way for us to step into other worlds together. I created treasure hunts, adventures, little mysteries and eventually a Christmas tradition that would grow far beyond our own home. In 2018, I wrote the first Elf Letters for my sons. In Sweden, children often receive a small Advent gift each day in December. With two children, that meant finding 48 little presents every Ch

Swedish Christmas is full of cosy traditions, little rituals and plenty of things children can join in with. Some are delicious, some are wonderfully old-fashioned and some feel almost magical. Here are ten Swedish Christmas traditions families can enjoy together. 1. St. Lucia Day On December 13th, children across Sweden take part in Lucia processions. Lucia wears a white gown and a crown of candles, while other children may dress as attendants, star boys, little tomtar or gi

You do not need a physical elf doll to make December feel magical. In fact, leaving the elf unseen can make the experience even more exciting, because children get to imagine everything for themselves — what Alfie looks like, where he hides and what happens while everyone is asleep. With The Elf Letters, children receive 25 printable letters from Alfie, an invisible Christmas elf from Sweden, from December 1st through Christmas Day. Instead of moving a doll every evening, the

For many families, the Christmas elf has become part of December. A little elf appears in the home, moves during the night, gets into mischief, and every morning the children wake up wondering what has happened while they were asleep. It can be great fun, but it can also become one more thing for parents to remember every evening. That is where The Elf Letters are a little different. Instead of moving a physical elf doll from place to place, children follow Alfie, an invisibl